Click and Mortar / Web design & automation

Custom websites. Connected systems.

Click and Mortar is a web design and automation studio founded by Tommy Kochavy. We build custom websites and connect the forms, booking tools, and follow-up systems that help businesses handle inquiries.

Meet Tommy Kochavy and learn how we build.

Start a Build Inspect the Work

FROM THE GROUND UP

C+MBUILT WITH PURPOSE ↗

A good idea.
A great place
to land.

Rule 01

Strategy before decoration

Rule 02

Live content before effects

Rule 03

Useful paths on every screen

Rule 04

Claims stay evidence-bound

Scope the lot

What are we building?

Choose the situation that is closest to yours. The site reorganizes the recommendation without pretending the project is already understood.

Recommended build path

Start on a clear lot.

Plan a new digital property from the ground up around the audience, content, and next action.

First move

Begin with audience, goals, content, and scope.

Primary scope

Brand and UX architecture

01 / CLEAR THE LOT

A clear plan changes everything.

02 / MEASURE TWICE

Made to fit. Built to adapt.

Capabilities / One structure

Measure before we build.

Four connected systems keep the property useful after launch.

Scope 01

Brand and UX architecture

Positioning, content hierarchy, and user journeys that turn a complicated offer into a clear path forward.

Scope 02

Design and conversion

Distinctive interfaces and persuasive content systems built around the decisions visitors need to make.

Scope 03

Development and integrations

Responsive production builds connected to the forms, data, commerce, and operational tools behind the site.

Scope 04

SEO and growth

Technical foundations, measurement, and reusable content patterns designed for discoverability and iteration.

Inspect all services

Build sequence / 01–04

One accountable process.

03 / DRAW THE BLUEPRINT

Every good build starts here.

Step 01
Discovery
Define the audience, business goal, offer, constraints, and evidence the site needs to carry.
Step 02
Design
Shape the hierarchy, copy direction, interaction system, and visual language around the desired action.
Step 03
Development
Build the responsive experience, connect the required systems, and test the important journeys.
Step 04
Launch
Complete quality checks, measurement, handoff, and a practical plan for what comes next.

System structure

The pieces reinforce each other.

Brand, interface, engineering, integrations, and growth foundations are planned as one property—not separate decorative layers.

01 / Brand and UX architecture02 / Design and conversion03 / Development and integrations04 / SEO and growth

04 / RAISE THE STRUCTURE

Different parts. One property.

Selected work / Built with purpose

Install the work.

Explore the websites behind the build. Choose a project for a closer look at the design and details.

Real work. Solid foundations.

One floor.
One good idea.

A few digital properties worth a closer look. Open any project to explore the details.

Explore the whole portfolio

Inspection protocol / 04 checks

Built to be inspected.

The useful page arrives first. Motion, media, and character performance remain optional enhancement layers.

Read the working method

Check 01

Responsive behavior

The useful structure remains intact across screen sizes.

Check 02

Accessibility

Keyboard access, visible focus, and semantic content stay in frame.

Check 03

Performance

Meaningful content arrives before optional media enhancement.

Check 04

Conversion fundamentals

Every route retains a readable and relevant next action.

From the studio / Field Notes

Better websites start with better decisions.

Practical guides to useful design, lead automation, and AI workflows. Built from the questions that come up during real website work.

AI workflows / 6 min read

Project instructions for AI website work: a tested starter kit

Turn a website brief into verifiable agent work with concise project instructions, a downloadable starter kit and a small acceptance-test example.

Read the field note

Web design / 5 min read

Website handover checklist: what you need to own and operate your site

A practical website handover checklist for source code, domain control, hosting, integrations and recovery, with evidence a buyer can ask a developer to show.

Read the field note